Rosco, a leading supplier of vision safety technology to the commercial vehicle market, sponsored NTEA’s 2021 WTW virtual event. As a sponsor, Rosco hosted a session presentation on Tuesday, March 9 featuring Rosco Vision’s Dual-Vision DV440, Eye-Max LED, and 360HD surround-view camera system.

The session began with the unveiling of Rosco’s new logo, released earlier this year, and included virtual demonstrations of Rosco’s latest products in real-life environments.

WTW21, North America’s largest work truck event, helped connect the commercial vehicle community and provide product news, market trends, and operational insights. Two major key points from the event:

         1. The pandemic has proven how essential the trucking industry truly is.
         2. Safety and new technologies are becoming increasingly important as we become more reliant on the trucking industry.

Truck operators are among the essential workforce that has risen up to meet the unprecedented challenges created by the COVID-19 pandemic. Though always a crucial part of our supply chain, truck operators held an even more important role during the pandemic when most were recommended to remain at home.

As the economy and society become more reliant on the trucking industry, road safety and new technologies are becoming increasingly important. According to the Insurance Institute for Highway Safety (IIHS), 74% of all fatal passenger vehicle cases include a large truck, with most occurring between noon and 3 pm. By improving the safety of trucks and drivers, the number of these incidents decreases, and costs associated with collisions and maintenance are reduced. Advanced Driver Assistance Systems (ADAS), video technology, sensors, and artificial intelligence (AI) technology are helping the world of truck driving become a much safer one.

Rosco is known in the trucking and van industries as a manufacturer to companies like Freightliner, Navistar, Mack, Morgan Olson, Oshkosh, and Utilimaster, who manufacture vehicles for notable fleets such as UPS, Federal Express, United States Postal Service, and Canada Post. For more information about products and services, please visit Rosco’s website.

About Rosco, Inc.
Rosco is a leading global manufacturer of automotive vision safety products to the bus and truck marketplace with over 100 years of engineering and manufacturing experience. Founded in New York City in 1907 as a safety product manufacturer for automotive and aeronautical markets, Rosco moved to its current location in Queens, New York in 1974. Rosco products are designed and manufactured in the USA and include mission-critical driving safety aides such as interior and exterior mirrors, sun visors, backup and side view cameras, video recording systems, sensor products and collision avoidance systems. Today, Rosco is the largest manufacturer of bus mirrors in North America and leads technological innovation in cameras, sensors, recording, and collision avoidance with artificial intelligence and cloud-based SaaS products dedicated to improving fleet management and driver productivity. Rosco’s staff has grown to over 275 employees in facilities totaling 200,000 square feet. Distinguished bus and truck manufacturers installing Rosco products on new vehicles include Freightliner / Thomas Built Buses, Blue Bird, Navistar/IC Bus, Collins Bus, REV Group Companies, Forest River Companies, and many others.