With the rise in pedestrian fatalities, NBC news visits Rosco Vision’s Headquarters to explore viable solutions to improve pedestrian and cyclist safety on busy New York City streets.

Queens NY- Andrew Siff, along with the NBC Channel 4 news crew visited Rosco Vision Systems’ headquarters in Jamaica New York to explore innovative technologies that could help increase safety for pedestrians & cyclists and move towards NYC’s goal of Vision Zero.

The dynamic bus operating conditions on congested urban streets demand the highest level of visibility when operating the bus and especially when approaching vulnerable road users (VRU’s) in complex bus turning patterns. Pedestrians and cyclists often are not seen by the driver due to the large blind spots when the bus is making turns on tight, busy city streets.

The Mobileye Shield+ Technology is a multi-vision-sensor solution that provides drivers with alerts when VRU’s are in a blind spot or danger zone of the bus. The unique side-sensing feature alerts the operator to pedestrians and cyclists in the bus’ path, before an incident occurs, giving the operator time to react and mitigate the collision. Rosco’s Vision Quest bus is equipped with the Mobileye Shield+ System; the latest technological advancement for preventing collisions with VRU’s including pedestrians and cyclists.

Click here to watch the full news clip.